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农产品微博营销浅谈
引用本文:郭玉杰.农产品微博营销浅谈[J].江苏商论,2014(5):10-12.
作者姓名:郭玉杰
作者单位:新乡学院,河南新乡453003
摘    要:由于信息流动不畅以及物流体系不健全等原因,我国农村地区长期面临农产品销售难的问题。微博作为互联网发展的最新产物,给农产品营销带来了众多的优势。通过在微博营销中采取针对性的策略,可以有效拓宽农产品的销售渠道,解决困扰农民和地方政府多年的难题。

关 键 词:农产品  微博营销  优势  策略

Preliminary Discussion on Agricultural Products Microblogging Marketing
Guo Yu-jie.Preliminary Discussion on Agricultural Products Microblogging Marketing[J].Jiangsu Commercial Forum,2014(5):10-12.
Authors:Guo Yu-jie
Affiliation:Guo Yu-jie (Xinxiang University, Xinxiang, Henan 53003, China)
Abstract:As information channel is impeded and logistics system is imperfect, agricultural products is difficult to make any sales so long in our rural area. Microbolgging marketing is new product in development of internet and it is numerous advantages in agricultural products marketing. By taking pertinent strategies in microbolgging marketing, agricultural products channel of distribution will be broadened efficiently and the difficult problem that beset peasant and local government a long time will be solved.
Keywords:agricultural products  microbolgging marketing  advantage  tactics
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