Conceptualization of e-servicescapes in the fitness applications and wearable devices context: Multi-dimensions,consumer satisfaction,and behavioral intention |
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Affiliation: | 1. Division of Business, Enterprise and Management, Athens Metropolitan College, 74 Sorou Street, 15125, Athens, Greece;2. Department of Marketing and Communication, Athens University of Economics and Business, 76, Patission Street, 104 34, Athens, Greece;3. ALBA Graduate Business School, American College of Greece, 6-8 Xenias Street, 115 28, Greece;4. University of Strathclyde Business School, Department of Marketing, Sir. William Duncan Building, 130 Rottenrow, Glasgow, G4 0GE, Scotland, United Kingdom;1. Tourism Management, Tourism Faculty, Nevsehir HBV University, Nevsehir, Turkey;2. Department of Marketing, College of Business, Florida Atlantic University, Boca Raton, FL, USA;3. Department of Hospitality and Service Management School of Business, Sun Yat-sen University, Guangzhou, China;4. Institute for Research on Innovation and Services for Development, National Research Council, Napoli, Italy;5. Tourism Management, Rosen College of Hospitality Management, University of Central Florida, Orlando, FL, USA |
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Abstract: | Based on the environmental psychology theory, this research conceptualizes and investigates the dimensions of e-servicescapes, and examines how each dimension influences fitness application and wearable device users’ emotions, satisfaction, and behavioral intention to continuously work out via the technology. This study employed three waves of surveys within the United States to collect data (N = 343), and conducted a path analysis to rigorously assess the proposed paths between identified constructs. The empirical findings revealed the significant determinants of negative emotion (i.e., usability, security, customization, entertainment value, interactivity, originality of design, relevance of information, and social factors) and positive emotion (i.e., usability, customization, entertainment value, interactivity, and relevance of information). Also, satisfaction was significantly impacted by both positive emotion and negative emotion, and behavioral intention was significantly influenced by positive emotion and satisfaction. Based on these findings, this study suggests theoretical (i.e., classification of the e-servicescape dimensionality and integration of the environmental psychology theory with the two-factor theory of motivation, focusing on a digital environment) and practical implications (i.e., ways to increase levels of consumer satisfaction with the technology and intention to continuously exercise with the technology) for scholars and practitioners in the fitness and mobile application/wearable device industries. |
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Keywords: | e-servicescapes Fitness application Wearable device Emotion Environmental psychology theory Physical activity |
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