| 平衡计分卡在营销组织绩效考核中的应用 |
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| 引用本文： | 陈中洁.平衡计分卡在营销组织绩效考核中的应用[J].中国经贸,2008(16):16-18. |
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| 作者姓名： | 陈中洁 |
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| 作者单位： | 重庆工商大学,重庆400020 |
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| 摘 要： | 本文运用平衡计分卡分析、筛选出营销人员绩效考核关键因素（CSF）和关键指标（KPI），根据公司目标对各层次人员的要求，运用不同权重的设定制定出不同层次营销人员的绩效考核结果，从而客观有效评价营销人员。
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| 关 键 词： | 平衡计分卡 CSF KPI 营销组织 绩效考核 |
The Application Of Balanced Scorecard In Performance Evaluation In Marketing Organizations |
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| CHEN Zhong-jie.The Application Of Balanced Scorecard In Performance Evaluation In Marketing Organizations[J].China Business Update,2008(16):16-18. |
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| Authors: | CHEN Zhong-jie |
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| Affiliation: | CHEN Zhong-jie (Chongqing Technology and Business University, Chongqing 400020) |
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| Abstract: | through the utilization of Balanced Scorecard, This article filter out Core Success Factors （CSF） and Key Performance Indicators （KPI） in marketing staff performance evaluation, according to the company＇s goals at all levels of staff requirements, then set different weights to different developed Level marketing staff to get evaluation results in order to evaluate marketing staff effectively and objectively. |
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| Keywords: | Balanced Scorecard CSF KPI marketing organizations performance Evaluation |
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