| “互联网+”背景下电子商务在饲料企业经营中的运行机制研究 |
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| 引用本文： | 许晴晴.“互联网+”背景下电子商务在饲料企业经营中的运行机制研究[J].中国饲料,2021(5):100-103. |
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| 作者姓名： | 许晴晴 |
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| 作者单位： | 河南工业贸易职业学院 |
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| 基金项目： | 2016年河南省社科联、河南省经团联调研课题“河南生鲜电子商务发展现状及对策研究”(SKL—2016—3335)。 |
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| 摘 要： | 电子商务的迅猛发展,不仅改变了企业的经营模式,也改变了用户的消费习惯和理念。饲料企业也开始寻求电子商务与传统交易方式相结合的经营模式,谋求企业的长远发展。本文基于"互联网+"背景下,深入分析了我国饲料企业电子商务的经营现状和存在的问题,探讨了电子商务在企业经营中的运行机制和不足之处,并提出了相关的优化对策,以期能帮助企业实现可持续发展。
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| 关 键 词： | 饲料企业 电子商务 运行机制 “互联网+”背景 |
Research on the operation mechanism of e-commerce in feed enterprises under the background of ‘Internet+’ |
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| XU Qingqing.Research on the operation mechanism of e-commerce in feed enterprises under the background of ‘Internet+’[J].China Feed,2021(5):100-103. |
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| Authors: | XU Qingqing |
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| Affiliation: | (Henan Industry and Trade?Vocational College,Zhengzhou,Henan Province 451191,China) |
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| Abstract: | In recent years,the rapid development of e-commerce has not only changed the business model of enterprises,but also changed the consumption habits and philosophy of users.Feed enterprises also begin to seek the business model of e-commerce combined with traditional trading mode for the long-term development of enterprises.In this paper,the current situation and problems of e-commerce in feed enterprises in China were deeply analyzed based on background of‘Internet+’,the operation mechanism and shortcomings of e-commerce in enterprise management were discussed,the relevant optimization countermeasures were put forward,aimed to help enterprises achieve sustainable development. |
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| Keywords: | feed enterprise e-commerce operation mechanism ’Internet+’background |
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