现代供电企业电力营销管理策略分析研究

供电企业具有市场垄断和电力客户不可选择等商品特性，使得电力企业存在着以生产电能为导向的滞后电力营销观念，形成了电力营销滞后于客户需求的矛盾，影响电力市场的健康发展。在陈述电力营销及电力商品特点的基础上，分析电力营销现状，并提出适应新形势的电力营销管理建议，以有效地促进电力行业的科学发展。

Analysis on the Marketing Management Strategy of Modern Power Supply Enterprises

Power supply enterprises are characterized by such commodity features as market monopoly and no options for electricity customers. Therefore they are more pmduetion-oriented and lag behind in marketing concept, forming the contradiction of power marketing lag behind the needs of customers, bringing a negative effect on the development of electric power market. On the basis of the statement of electric power marketing and electric power commodity characteristics, this article makes analysis of the present situation in electric power marketing, and puts forward suggestions for power marketing management tailored to the new situation so as to effectively promote the scientific development of the electric power industry.