基于链接分析法的节能服务公司网站影响力评价研究

节能服务公司作为我国节能减排事业的重要力量，需充分发挥互联网的优势，扩大其网站影响力，推动行业健康发展。文章以41个节能服务公司网站作为研究样本，利用网页总数、总链接数、外链接数、内链接数、网络影响因子、外部网络影响因子、内部网络影响因子、PR值8个指标数据，运用链接分析法及灰色关联分析法对上述网站的网络影响力进行分析评价。指出我国节能服务公司网站建设的优点和不足，为网站自身优化提供思路。

Analysis and Evaluation the Websites of Energy Service Companies (ESCOs) Based on Link Analysis

Energy Service Company (ESCO) as an important force in energy saving and emission reduction, should give full play to the advantages of the Internet, expand the influence of the website and promo-te the healthy development of the industry. This paper chose 41 ESCO websites as research samples, using 8 analysis indicators: WP, TL, EL, SL, WIF, WIFe, WIFs, PR. Then analyze network influence of the above website through link analysis method, and comprehensive sorted these websites by using gray correlation analysis method. Pointed out the advantages and disadvantages of ESCO website in China, and provided the ideas of website optimization.