浅入分析我国农产品网络营销建设

国家与社会不断发展进步，互联网已经融入我们的生活，当前，网络营销平台能够扩大农产品销售、提高销量，有利于我国农业发展，提升农业现代化的水平。我国农业与互联网发展相对对其他行业的发展相对于比较落后，农产品网络营销属于农业信息化的重要组成部分。农产品网络营销模式以计算机应用为基础，当前我国农产品网络营销面临巨大的机遇与挑战，本文通过阅读相关文献，了解我国农产品网络营销的发展，分析互联网时代下网络营销的构建模式。

Analysis of China's agricultural products network marketing construction

With the continuous development and progress of the country and society, the Internet has been integrated into our life. At present, the online marketing platform can expand the sales of agricultural products and increase the sales volume, which is conducive to the development of China''s agriculture and the improvement of the level of agricultural modernization. China''s agriculture and Internet development is relatively backward to the development of other industries, agricultural products network marketing is an important part of agricultural information. The model of online marketing of agricultural products is based on the application of computers. At present, the online marketing of agricultural products in China is facing huge opportunities and challenges. Through reading relevant literatures, this paper understands the development of online marketing of agricultural products in China and analyzes the construction model of online marketing in the Internet era.