健康意识对规模养殖户亲环境行为的影响——基于生猪环保饲料支付意愿的视角

为探究健康意识对规模养殖户以使用环保饲料为代表的亲环境行为的作用,以湖北省402个生猪规模养殖户为研究对象,应用Heckman两阶段模型,探讨健康意识对不同群体规模养殖户的影响差异。研究结果表明,大多数规模养殖户(78.97%)愿意为环保饲料付费,且平均意愿支付水平为每头生猪饲料成本的6.69%(46.80元·头^-1)。健康意识中的健康关注程度对生猪规模养殖户环保饲料支付意愿具有正向促进作用,健康变化感知对其意愿支付水平的影响正向显著。通过主成分分析,健康意识整体上直接对规模养殖户环保饲料的支付意愿与意愿支付水平产生正向影响。而差异性分析也表明,在环保饲料支付意愿决策上,健康意识不同的规模养殖户群体间有明显差异。

Effect of health consciousness on pro-environmental behavior of scale breeding farmers: based on payment willingness for environmentally friendly feed

In order to explore the effect of health consciousness on the pro-environmental behavior willingness of large-scale pig farmers represented by environmentally friendly feed, 402 pig farmers in Hubei Province were selected as the research objects, and the Heckman two-stage model was used for empirical analysis, and the impact of health consciousness on different groups of large-scale pig farmers was discussed. The results showed that most scale farmers (78.97%) were willing to use environmental protection feed, and the average willingness to pay (WTP) was 6.69% (46.80 yuan each) of feed cost per pig. The level of health concern in health consciousness had a positive effect on scale breeding farmers to choose environmental protection feed, and the perception of health change had a positive effect on WTP of environmental protection feed. Through principal component analysis, it can be concluded that health consciousness had a direct and positive impact on the use and WTP for environmental protection feed on the whole. The difference analysis showed that there were significant differences among different groups of farmers with different health consciousness in the decision-making of willingness to pay for environmental protection feed. In view of this, this paper put forward some suggestions: government departments should strengthen environmental protection propaganda and promote the cultivation of health consciousness and environmental protection habits of large-scale farmers by various means; the characteristics of farmers as “rational economic man” should also be taken into account, and the adoption of environmental protection feed should become the norm of livestock industry by establishing and improving the corresponding reward and punishment system.