| 中国传统文化对人们消费心理与行为的影响 |
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| 引用本文： | 权立枝,吴晓东.中国传统文化对人们消费心理与行为的影响[J].山西高等学校社会科学学报,2002,14(10):40-42. |
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| 作者姓名： | 权立枝 吴晓东 |
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| 作者单位： | 太原理工大学,山西,太原,030024 |
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| 摘 要： | 中国传统文化源远流长 ,其基本精神为讲究中庸、注重伦理、爱好面子、重义轻利 ,这些方面对中国人的消费心理与行为具有重要的影响 ,形成了中国人一些特有的消费动机、消费观念、消费行为方式和特有的购买决策标准。重视和研究这一问题 ,对于企业参与竞争、搞好市场营销工作具有重要意义。
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| 关 键 词： | 中国传统文化 消费心理 消费行为 影响 |
| 文章编号： | 1008-6285(2002)10-0040-03 |
| 修稿时间： | 2002年1月9日 |
The Influence of China's Traditional Culture on People's Consumptive Psychology and Behaviour |
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| QUAN Li-zhi,WU Xiao-dong.The Influence of China''''s Traditional Culture on People''''s Consumptive Psychology and Behaviour[J].Social Sciences Journal of Colleges of Shanxi,2002,14(10):40-42. |
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| Authors: | QUAN Li-zhi WU Xiao-dong |
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| Abstract: | The Chinese traditional culture has a distand source and a long stream but its essential spirit is focused on the doctrine of the mean,paying attention to ethics,saving face,and regarding loyalty as superior to interests which bring about important influence on consumptive psychology and behaviour of the Chinese and have formed some special comsumptive purpose,concepts,hehaviour way and special decision and standard for purchase.It is significant for us to pay attention to the issue and research it in order to take part in competition for enterprises and make market running well. |
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| Keywords: | China's traditional culture consumptive psychology consumptive hehaviour |
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