软件产业虚拟集群企业间信任进化博弈研究

针对软件产业虚拟集群内软件企业合作过程中存在的合作态度不积极、机会主义行为严重、资源共享程度低等不信任问题,从软件企业的有限理性出发,运用进化博弈理论,引入合作收益、收益分配系数、风险成本以及背信成本等影响因素,构建软件产业虚拟集群企业间信任进化博弈模型,对进化路径及结果进行分析,运用Matlab进行数值模拟。研究表明,通过提高软件企业间合作收益,确定最优的收益分配系数及合理的背信成本,降低风险成本,能够提升软件产业虚拟集群企业间信任。

Research on Evolutionary Game on Trust among Software Industrial Virtual Cluster's Enterprises

In view of the existing realistic distrust problems, such as negative cooperation attitude, the serious opportunistic behavior and low degree of resources sharing during the cooperation process among software enterprises in software industrial virtual cluster, the limited rationality of software enterprises is taken into considered, and uses evolutionary game theory is used to establish software industrial virtual cluster trust evolutionary game model by introducing the influencing factors that include cooperation income, income distribution coefficient, risk cost and the cost of breach of trust, and so on. Then in this paper the analysis about the model evolution path and results are carried on and the Matlab is used to do numerical simulation. Research shows that, by improving the software enterprises cooperation income, determining the optimal income distribution coefficient and reasonable the cost of trust breach, reducing the risk of cost, can improve the trust relationship among software enterprises in software industrial virtual cluster.