| 青海大学《市场营销学》教学管理优化刍议 |
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| 引用本文： | 张永琴.青海大学《市场营销学》教学管理优化刍议[J].青海大学学报,2014(4):97-100. |
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| 作者姓名： | 张永琴 |
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| 作者单位： | 青海大学财经学院,青海西宁810016 |
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| 摘 要： | 本文针对青海大学《市场营销学》教学管理现状进行了具体分析,总结出了青海大学《市场营销学》教学管理的特色,并围绕教学管理中存在的现实问题进行说明,提出了《市场营销学》教学管理优化的建议,以促进课程教学管理水平的不断提高。
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| 关 键 词： | 市场营销学 优化 青海大学 |
Optimization analysis of the teaching management of Qinghai University marketing |
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| ZHANG Yongqin.Optimization analysis of the teaching management of Qinghai University marketing[J].Journal of Qinghai University(Natural Science),2014(4):97-100. |
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| Authors: | ZHANG Yongqin |
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| Affiliation: | ZHANG Yongqin ( School of Finance and Economics, Qinghai University, Xining 810016, China) |
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| Abstract: | This paper focuses on the Qinghai University marketing present situation of the teaching management of specific analysis, the Qinghai University marketing teaching management features, the existing problems in teaching management is described, and put forward the marketing teaching management optimization suggestions, in order to promote the level of teaching management courses to improve. |
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| Keywords: | marketing optimization Qinghai University |
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