审视高校本科营销课程建构理念与策略

市场营销观念已逐渐渗透至社会各个领域并广泛地得到应用,针对未来职业需要的适用技术应用能力的培养,已成为许多高等院校的办学定位和培养目标。通过对传统营销课程架构的反思,提出了高校本科技能培养＂以适用技术为中心＂的课程理念。在策略层面确立课程建构的基本逻辑、课程教材的创作视点以及课程功能的拓展方式。

Idea and Strategy of Marketing Course Construction Survey

The marketing concept has gradually penetrated to all areas of society and applied widely, It has become the orientation of running a school and training objectives in many universities for students application technology ability. Through the reflection on the traditional marketing course architecture, put forward the college skill training ＂to apply technology as the center＂of the concept of curriculum. Development way in the creative vision strategy level and establish the basic logic of curriculum and teaching materials, curriculum construction and curriculum function.