| 企业形象设计与“CI”精神探析 |
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| 引用本文： | 李庆云.企业形象设计与“CI”精神探析[J].包装工程,2009(11). |
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| 作者姓名： | 李庆云 |
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| 作者单位： | 桂林师范高等专科学校; |
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| 摘 要： | 论述形象的概念与文化定义,分析人们对形象与传达问题的一些思考,加深对企业形象的思想文化内涵的认识,有利于企业形象的塑造,具有现实意义。
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| 关 键 词： | 形象构成 视觉形象传达 “CI”系统工程 |
On CI Design and CI Spirit |
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| LI Qing-yun.On CI Design and CI Spirit[J].Packaging Engineering,2009(11). |
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| Authors: | LI Qing-yun |
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| Affiliation: | LI Qing-yun(Guilin Normal College,Guilin 541001,China) |
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| Abstract: | The concept and cultural definition of image was discussed.Some considerations on image and communication were analyzed.The purpose was to deepen the understanding on cultural connotation of CI,which was of practical significance to modeling of CI. |
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| Keywords: | image construction visual image communication CI system engineering |
| 本文献已被 CNKI 等数据库收录！ |
