| 关于我国药品营销模式改革的现状与思考 |
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| 引用本文： | 陈步云.关于我国药品营销模式改革的现状与思考[J].河北职工医学院学报,2004,21(3):60-62. |
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| 作者姓名： | 陈步云 |
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| 作者单位： | 复旦大学药学院,生物技术基地班,上海,200433 |
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| 摘 要： | 文章在分析了我国药品营销模式的基础上，对药品营销模式改革提出了新的思考。指出医药分业是改革营销模式的关键，培养执业药师是营销模式改革的基础，打破条块分割、克服地方保护主义是改革营销模式的前提，规模化、规范化、集约化发展是营销模式改革的目标。
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| 关 键 词： | 营销模式 模式改革 药品营销 中国 集约化发展 条块分割 规模化 医药分业 执业药师 |
| 文章编号： | 1008-6692(2004)03-0060-03 |
| 修稿时间： | 2004年6月14日 |
Situation and deliberation on the reformation of medicine marketing mode in China |
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| Chen Buyun.Situation and deliberation on the reformation of medicine marketing mode in China[J].Journal of Hebei Medical College for Continuing Education,2004,21(3):60-62. |
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| Authors: | Chen Buyun |
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| Abstract: | After current medicine marketing mode is analysed,the new reformation subject for medicine marketing mode is put forward in this article.It is pointed out that the key of the reformation of marketing mode is the separation of hospital and pharmacy;the foundation of the reformation of mar-keting mode is the training of professional phannaceutist;the premise of reformation of marketing mode is the breaking of department range and the refusing of location protectionism;and the object of the reformation of marketing mode is scope,standardization and intension. |
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| Keywords: | medicine marketing mode separation of hospital and pharmacy reformation mode |
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