Web使用挖掘在电子商务中的应用研究

电子商务是新兴的现代商业模式,Web数据挖掘是先进的信息处理技术,把Web挖掘应用于电子商务是一个十分有意义的研究方向。本文在简单介绍Web挖掘的基础上,重点介绍了Web使用挖掘及其在电子商务中的应用。并且提出了一种应用于电子商务环境,基于客户选择的,运用Web使用挖掘技术的个性化推荐方法。

Application and Research of Web Usage Mining On Electronic Commerce

Electronic commerce is a fire-new business mode, and Web data mining is a promising new technology to transact information. Applying the Web mining is a very meaningful research direction in the electronic commerce. This paper at simple introduction the Web mining, the point introduced Web usage mining and its application on the electronic commerce. And put forward a kind of personalized recommendation applying in the electronic commerce environment, based on customer selection, using Web usage mining technical.