旅游凝视下乡村旅游目的地形象研究

旅游凝视现已成为中西方学者研究旅游现象的理论基础,根据Urry的观点,摄影是旅游者凝视的具体化和有形化,因此,旅游者拍摄的图片就可以作为探究游客凝视的重要文本。本文以旅游凝视为基础,通过网络搜集南京乡村游客摄影照片,采用图片内容分析法对图片进行分析,结合Hunter和Stepchenkova的图片分类方法将照片分为自然风光、游客与景、景观建筑等14类,并通过绘制南京乡村聚合形象地图进一步分析了各类照片之间存在的关系,最后为乡村旅游形象建设提出了相关借鉴。

Study on the Image of Rural Tourism Destination Inder the Gaze of Tourism

Tourism gaze has become the theoretical basis for Chinese and Western scholars to study tourism phenomenon.According to Urry's point of view,photography is the concretion and visualization of tourists'gaze.Therefore,the pictures taken by tourists can be used as an important text to explore visitors'gaze.Taking tourism agglomeration as the basis,this paper collects photographs of Nanjing rural tourists through the Internet,and analyzes the pictures by content analysis.According to Hunter and Stepchenkova's classification method,the photos can be divided into 14 categories:natural scenery,tourists and scenery,landscape architecture,etc.And through drawing a map of Nanjing rural agglomeration image to further analyze the relationship between various types of photographs,and finally put forward relevant reference for the construction of rural tourism image.