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| Authors: | Hyunseo Hwang Melissa R Gotlieb Seungahn Nah & Douglas M McLeod |
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| Affiliation: | School of Journalism and Mass Communication, University of Wisconsin–Madison, Madison, WI 53706;
Department of Community and Leadership Development, University of Kentucky, Lexington, KY 40546 |
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| Abstract: | This article integrates priming and framing into a cognitive-processing model that illustrates how the effects of watching a presidential debate might be influenced by a priming message as it interacts with an individual's schema. We examine how the frame of postdebate news analysis primes audience reflection on a previously viewed segment from the 2004 presidential debates (a process we identify as "primed reflection"). Results show that the influence of postdebate news analysis is a function of the interaction between the news-analysis frame (policy vs. performance) and the individual-level factors, namely, political knowledge and propensity to reflect on media content. |
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