| 隐喻语言在英文广告中的应用探析 |
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| 引用本文： | 游冰婷,吴世雄.隐喻语言在英文广告中的应用探析[J].福建建筑高等专科学校学报,2011(2):163-166,176. |
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| 作者姓名： | 游冰婷 吴世雄 |
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| 作者单位： | 福建工程学院外语系,福建福州350108 |
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| 摘 要： | 随着信息科技的不断发展,广告日趋成为人们日常生活中不可缺少的一部分。隐喻的广泛应用,使得英文广告更具创新力和说服力。文章运用现代隐喻理论,从英文广告的隐喻类型、词汇形态、修辞效果以及社会功能4个方面分析了隐喻语言在英文广告中的应用。
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| 关 键 词： | 隐喻 修辞 功能 广告 |
An analysis on application of metaphor in English advertisements |
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| You Bingting,Wu Shixiong.An analysis on application of metaphor in English advertisements[J].Journal of Fujian College of Architecture & C.E.,2011(2):163-166,176. |
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| Authors: | You Bingting Wu Shixiong |
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| Affiliation: | (Foreign Languages Department,Fujian University of Technology,Fuzhou 350108,China) |
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| Abstract: | With the steady development of information technology,advertising has become an indispensable part of our daily life.Extensive use of metaphors makes English advertisements more innovative and persuasive.This paper,based on modern theory on metaphor,analyses the application of metaphors language in English advertisements in terms of metaphor type,vocabulary form,rhetorical effect and social function of the advertisements. |
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| Keywords: | metaphor rhetoric function advertisement |
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