| 广告英语文体特点赏析 |
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| 引用本文： | 高郁芬.广告英语文体特点赏析[J].科学之友,2010(3). |
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| 作者姓名： | 高郁芬 |
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| 作者单位： | 太原理工大学; |
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| 摘 要： | 广告英语是一种具有很高商业价值的实用文体。它在风格和作用上不同于其他类型的英语,主要体现在词汇的选择、句型的结构等方面。文章选用大量实例对广告英语的词汇特点、句法特点和修辞特点进行了分析和探讨。
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| 关 键 词： | 广告英语 词汇特点 句法特点 修辞特点 |
Study of Characteristics of Advertising English |
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| Gao Yufen.Study of Characteristics of Advertising English[J].Friend of Science Amateurs,2010(3). |
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| Authors: | Gao Yufen |
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| Abstract: | Advertising English is a kind of practical stylistics with high commercial value.It is different with other types of English articles in the style and the function, which is shown in the aspects of words, sentences and so on.This paper analyzes characteristics of advertising English from the aspects of vocabulary, syntax and rhetorical device based on a large amount of examples. |
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| Keywords: | advertising English vocabulary syntax rhetorical device |
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