| 南通乡村旅游 SWOT 分析及对策 |
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| 引用本文： | 唐欣然.南通乡村旅游 SWOT 分析及对策[J].南通纺织职业技术学院学报,2014(1):56-60. |
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| 作者姓名： | 唐欣然 |
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| 作者单位： | 南通职业大学,南通226007 |
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| 基金项目： | 2011年南通职业大学社会科学研究课题（编号1106202）. |
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| 摘 要： | 乡村旅游逐渐成为我国旅游业发展的重要领域.运用SWOT分析法对南通乡村旅游发展进行了分析,详细阐述南通发展乡村旅游面临的优势、劣势、机遇和挑战,并提出了相关对策.
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| 关 键 词： | 乡村旅游 SWOT分析 南通市 |
SWOT Analysis on Nantong Rural Tourism |
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| TANG Xin-ran.SWOT Analysis on Nantong Rural Tourism[J].Journal of Nantong Textile Vocational Technology college,2014(1):56-60. |
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| Authors: | TANG Xin-ran |
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| Affiliation: | TANG Xin-ran , YI Yu-ting (Nantong Vocational University,Nantong 226007,China) |
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| Abstract: | In recent years,rural tourism has been more and more favored by tourists,which is gradually becoming an important aspect in the development of China＇s tourism industry. Using SWOT method,this paper analyzes the development of rural tourism in Nantong City,elaborating its strengths,weaknesses,opportunities and threats, and puts forward corresponding proposals of development. |
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| Keywords: | rural tourism SWOT analysis City of Nantong |
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