| 实施网络营销对分销渠道的影响 |
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| 引用本文： | 王世胜.实施网络营销对分销渠道的影响[J].河南机电高等专科学校学报,2004,12(2):67-67,77. |
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| 作者姓名： | 王世胜 |
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| 作者单位： | 河南机电高等专科学校,河南,新乡,453002 |
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| 摘 要： | 信息时代，科学技术的进步不断推动着营销的创新。在实施网络营销的企业里，传统的分销渠道和信息网络技术相结合，催生了一些新型的分销渠道模式。本文就实施网络营销对分销渠道的影响做一简要分析。
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| 关 键 词： | 网络营销 分销渠道 市场营销 企业 网络技术 |
| 文章编号： | 1008-2093(2004)02-0067-01 |
The impact of the implement of cyber marketing to the sales channel |
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| WANG Shi-sheng.The impact of the implement of cyber marketing to the sales channel[J].Journal of Henan Mechanical and Electrical Engineering College,2004,12(2):67-67,77. |
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| Authors: | WANG Shi-sheng |
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| Abstract: | In the information era,the development of science and technology continuously gives an impetus to the innovation of marketing.Some companies carry out the cyber marketing,the combination of traditional sales channel with cyber technology creatives new-type sales channel model.The paper analyzes the impact of the implement of cyber marketing to the sales channel. |
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| Keywords: | cyber marketing sales channel marketing |
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