论酒包装设计中的“书画同源”

酒包装设计元素包括文字元素和图形元素,而文字设计元素需要表现的不仅仅是单纯的文字语意,还包括图形语言。文章说明了酒包装设计中的几种重要元素为商标、色彩、图形、文字,并指出了各自的地位和他们之间的关系,分析了中国酒包装设计中对文字的综合设计是如何来运用"书画同源"的设计方法的,最后运用成功案例进行分析,为中国的酒包装设计融入传统文化元素提供了一个参考。

Wine Packaging Design of the "Painting and Calligraphy Homology"

Chinese wine packaging design elements including text elements and graphic elements,and language elements of the design required the performance of another is not only a simple language the meaning of the language also includes the graphics,the article describes the wine packaging design of several important elements for the trademarks,colors,pictures,text,and pointed out that their status and their relationship,and an analysis of Chinese wine packaging design of the language design is how to use General "calligraphy homology" design methods,and finally an analysis of the use of Success Stories China’s wine packaging design elements into the traditional culture to provide a reference.