| 支持CRM分析的数据仓库多维启动模型 |
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| 引用本文： | 闫娜娜,刘锋,李锡娟,耿波.支持CRM分析的数据仓库多维启动模型[J].微机发展,2008,18(5):67-69. |
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| 作者姓名： | 闫娜娜 刘锋 李锡娟 耿波 |
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| 作者单位： | 安徽大学计算机学院 安徽合肥230039 |
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| 基金项目： | 安徽省自然基金项目(070412051);安徽高校省级重点自然科学研究项目(KJ2007A43) |
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| 摘 要： | CRM是一种整合了知识管理、数据挖掘及数据仓库技术的商业策略,旨在支持制定决策来保留长期有利的客户关系。分析了CRM中数据仓库的设计问题,提出一种支持CRM分析的强劲的多维启动模型。为验证此模型,用一些CRM的查询进行测试,并定义两个量:成功率和适配率来评估。实验结果表明,此启动模型具有很高的成功率和适配率,可用于客户收益分析、市场收益分析、产品收益分析、渠道收益分析等多种收益分析。
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| 关 键 词： | 数据仓库 CRM 多维启动 |
| 文章编号： | 1673-629X(2008)05-0067-03 |
| 修稿时间： | 2007年8月27日 |
A Multidimentional Starter Model of Data Warehouse to Support CRM Analysis |
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| YAN Na-na,LIU Feng,LI Xi-juan,GENG Bo.A Multidimentional Starter Model of Data Warehouse to Support CRM Analysis[J].Microcomputer Development,2008,18(5):67-69. |
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| Authors: | YAN Na-na LIU Feng LI Xi-juan GENG Bo |
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| Abstract: | CRM is a strategy that integrates knowledge management,data mining,and data warehousing in order to support decision-making process to retain long-term and profitable relationships with customers.In this paper,analyze the data warehouse design to support CRM and propose a multidimentional starter model that supports CRM analysis.Present sample CRM queries,test the model using those queries and define two measures-success ratio and suitability ratio to evaluate the model.The experiment result shows that success ratio and suitability ratio of the model are high,and the model can be used to analyze customer profitability,market profitability,product profitability,channel profitability and so on. |
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| Keywords: | data warehouse CRM multidimentional starter |
| 本文献已被 CNKI 等数据库收录！ |
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