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我国大型体育娱乐场馆经营管理效益研究
引用本文:罗普磷,罗普云.我国大型体育娱乐场馆经营管理效益研究[J].西安体育学院学报,2007,24(1):17-20.
作者姓名:罗普磷  罗普云
作者单位:西安体育学院,社会体育系,西安,710068
基金项目:国家体育总局体育社会科学基金
摘    要:通过对全国不同地区19家大型体育娱乐场馆经营状况的调查,分析在不同地区,不同经济水平及消费观念等条件下,大型体育娱乐场馆的收益特征及对体育场馆经营的影响。从大型体育娱乐场馆对实施全民健身计划的作用入手,引入经济学边际效应理论和共生理论的概念分析大型体育娱乐场馆对社会的贡献水平。

关 键 词:体育娱乐场馆  经营管理  经济效益  社会效益  消费意识
文章编号:1001-747X(2007)01-0017-04
修稿时间:2006-04-222006-08-10

Research of the Management Profit of Large Sports Entertainment Yards in China
LUO Pu-lin,LUO Pu-yun.Research of the Management Profit of Large Sports Entertainment Yards in China[J].Journal of Xi'an Institute of Physical Education,2007,24(1):17-20.
Authors:LUO Pu-lin  LUO Pu-yun
Abstract:This paper makes an investigation of the management situation of 12 large sports entertainment yards in different areas of our country,and analyzes the profit and effect of the large sports entertainment yards in different areas,economic level and consume concept.From the effect which large sports entertainment yards affect the implement of national healthy plan,the paper uses Edge Effect theory and Intergrowth Theory to analyze the contribution level of large sports entertainment yards contributing to the society.
Keywords:sports entertainment yard  administration  economic profit  social profit  consume consciousness
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