当代中国服装设计师买手店转型策略分析

中国服装设计师买手店虽起步较晚,但发展迅猛。近年来在新零售商业模式与消费升级的影响下,开始承受各种新的压力。本文通过调研我国服装设计师买手店现状,剖析设计师与买手店的深层关系,分析买手模式迭代与演化规律,提出如何掌握适合新时代的买手运营逻辑,重塑买手核心商业价值,为我国时尚产业稳定发展提供参考。

Analysis of Transformation Strategy of Contemporary Chinese Fashion Designer Multi-brand Boutique

Although the development of Chinese multi brand boutique started relatively late,But it’s growing fast.In rencent years,Chinese multi brand boutique Under new pressures from the new retail business model and consumer upgrade.This article investigates the status quo of Chinese multi brand boutique,analyze the deep relationship between designer and multi brand boutique,analyze the iteration and evolution of buyer model,propose how to master the buyer operation logic suitable for the new era,reshape the core business value of buyers,provide reference for the stable development of Chinese fashion industry.