日本国民海外旅行信息来源及旅行动机影响因素研究——与国内旅行对比分析

日本一直是我国最重要的客源国之一,日本访华客源市场却处于缓慢的发展态势,在金融危机的影响下更是出现了负增长,因此,系统研究并开发日本客源市场不仅具经济意义,而且会对增进两国人民之间的了解,产生积极而深远的影响。文章以日本国内调查资料为基础,对日本海外旅行的信息来源、直接和间接影响的影响因素做了比较系统的研究,希望能增加对日本客源市场的了解。

Research of Motivation Influences Factors and Source of Information of Japanese Oversea Travel:Based on Comparison with Domestic Travel

Since Japart is one of the so the study of Japan tourism market economics but also on the politics most important oversea visitor countries, has very important sense not only on the under condition of the weak market of visiting China and financial crisis influence. The paper study information obtain manner,the direct and indirect influences factors of Japanese oversea travel motivation based on comparison with domestic travel and the data investigation of Japanese,and hope the research could help Chinese learn more about Japan tourism market.