SCP分析框架下对影响中国篮球职业联赛体育市场行为的探讨

本文运用"产业组织理论"中的SCP分析框架对中国篮球职业联赛市场进行了市场结构分析,得出篮球运动管理中心是其唯一的管理机构,市场具有很强的垄断性;从职业篮球市场的供需双方的角度,即篮球运动管理中心与个人消费者、赞助商消费双方进行了体育市场行为分析,从中找出目前影响中国篮球职业联赛市场行为的因素,进而对扩大中国篮球职业联赛市场需求提出一些合理化措施与建议.

A Research of the Effects of SCP Analysis Frame on the Sports Market Behavior of Chinese Professional Basketball League Matches

The author of this article tries to analyze the market structure of Chinese professional basketball league matches applying SCP analytical frame from the "industrial organization theories".It is concluded that the basketball sports management center is the only management organization and it monopolizes the market.The sports market behavior of the basketball sports management center,the individual consumers and the sponsors is also analyzed from the aspect of the supply and demand parties in the professional basketball market.Subsequently,the factors that may influence the current market behavior of Chinese professional basketball league matches are found out and some reasonable suggestions and measures to enlarge the market demands of Chinese professional basketball league matches are proposed.