| 春节形象品牌塑造的可操作模式探讨 |
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| 引用本文： | 马丽娃,邓娜.春节形象品牌塑造的可操作模式探讨[J].艺术与设计．数码设计,2011(3). |
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| 作者姓名： | 马丽娃 邓娜 |
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| 作者单位： | 成都大学美术学院; |
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| 基金项目： | 《中国春节视觉形象品牌化研究》为成都大学科研资助立项课题,项目号2010XJR08 |
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| 摘 要： | 春节作为中国传统节日的重要组成部分其内在的传统文化意味正在逐渐消弭。本文就如何塑造、焕发春节这一文化载体的丰富内涵为使命,提出对外塑造国际形象,对内重建文化品牌的影响力,通过合理有效的构建春节品牌视觉形象来重建提升其民族文化的核心地位。
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| 关 键 词： | 春节 品牌 文化 |
Discussion the Operational Model of the Branding Image on Spring Festival |
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| MA Liwa DENG Na.Discussion the Operational Model of the Branding Image on Spring Festival[J].Art And Design,2011(3). |
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| Authors: | MA Liwa DENG Na |
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| Affiliation: | MA Liwa DENG Na |
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| Abstract: | The Spring Festival is the most important part of traditional festival in China.But it's inherent meaning of traditional culture is gradually eliminate.So this article given a mission that on how to shape and how to arouse the inherent meaning,and proposed one way,that by moulding the international image to the outside,by rebuilding the influence of the brand culture inwards,through building visual image of brand of Spring Festival,in order to enhance Spring Festival's central position of national culture. |
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| Keywords: | spring festival(Chinese new year) brand culture |
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