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我国高校服装电子商务人才的培养
引用本文:任力,赵妍.我国高校服装电子商务人才的培养[J].浙江理工大学学报,2012(6):923-927.
作者姓名:任力  赵妍
作者单位:浙江理工大学服装学院,杭州310018
基金项目:国家级服装实验教学中心(11312932311008)
摘    要:当前我国服装电子商务发展迅猛,导致专业人才缺口越来越大,影响了该行业的可持续性发展。文章探讨如何在国内高校服装专业原有课程基础上,建立新的服装电子商务系列课程,以及如何与时俱进,采用新的教学模式,培养出适合现代企业需要的服装电子商务人才。

关 键 词:服装  电子商务  人才培养

Interdisciplinary Model of Fashion Marketing and E-Commerce Education
Affiliation:REN Li , ZHAO Yah (School of Fashion, Zhejiang Sci-Tech University, Hangzhou 310018, China)
Abstract:In this paper, we examine the impact of the rapid development of e-commerce on the short- age of human resources in the Chinese textile and apparel industry. By analyzing the characteristics of the textile and apparel industry and summing up the relevant teaching practices, this article proposes the addi- tion of more courses in e-commerce to the fashion marketing curriculum for undergraduates according to the actual needs of the teaching practice. The combination of fashion with marketing and e-commerce will make the curriculum more focused and more able to meet the needs of students.
Keywords:fashion  electronic commerce  human recourse  education
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