| 不同超市的价格模式与消费者的购买模型 |
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| 引用本文： | 李春刚,沈连婕.不同超市的价格模式与消费者的购买模型[J].淮海工学院学报,2004,13(4):78-81. |
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| 作者姓名： | 李春刚 沈连婕 |
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| 作者单位： | [1]淮海工学院经济管理系，江苏连云港222001 [2]连云港市委党校江苏连云港222001 |
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| 基金项目： | 连云港市2003年第十批科技发展计划(软科学)项目(RK0303) |
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| 摘 要： | 通过对消费者在大型连锁超市中消费行为的调查。发现不同超市采用不同的定价格式(即HILO或EDLP)将影响消费者购买的数量、频率、费用和时间，并根据消费者购物过程的影响因素及其关系，建立了在价格变动情况下消费者的购买模型，准确地表达了消费者购买行为的变化规律，并分别对以不同格式定价的超市提出了合理的营销建议。
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| 关 键 词： | 超市 价格 消费者 购买模型 HILO EDLP |
| 文章编号： | 1672-6685(2004)04-0078-04 |
| 修稿时间： | 2003年9月3日 |
Different Price Models at Supermarkets and the Consumers' Purchasing Models |
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| LI Chun-gang,SHEN Lian-jie.Different Price Models at Supermarkets and the Consumers'''' Purchasing Models[J].Journal of Huaihai Institute of Technology:Natural Sciences Edition,2004,13(4):78-81. |
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| Authors: | LI Chun-gang SHEN Lian-jie |
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| Affiliation: | LI Chun-gang~1,SHEN Lian-jie~2 |
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| Abstract: | An investigation of the consumers' purchasing action at supermarkets show that the difference in price models (HILO or EDLP) taken at different supermarkets will affect the consumers' purchasing action, such as the quantity, frequency, cost and time. Purchasing models are set up for consumers in accordance with the changes of prices, the foregoing affecting factors and their relationship. These models show clearly the law of changes for consumers' purchasing action, and suggestions are put forward to different supermarkets so that they can make their price models reasonable. |
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| Keywords: | supermarket price consumer purchasing model HILO EDLP |
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