媒介融合环境下高职院校网络思想政治教育创新研究

随着我国网络信息技术的迅速发展,传统媒介与新兴媒介的融合不断加深,媒介融合时代已经到来。媒介融合发展给高职院校思想政治教育带来机遇的同时,也构成了诸多挑战。媒介融合一定程度上消解了主流意识形态,分化了思政教育话语权,冲击着思政教育的引导作用。高职院校需要创新网络思想政治教育路径,通过转变思政教育理念、推动新旧媒介合理分工与优势互补、加强师资队伍建设等措施,更好地提高学生网络思想政治教育的实效性。

Research on the Innovation of Network Ideological and Political Education in Higher Vocational Colleges under the Environment of Media Integration

With the rapid development of Chinese network information technology,the integration of traditional media and new media continues to deepen,and the era of media integration has arrived.The development of media integration brings not only chances but also challenges to the ideological and political education in higher vocational colleges.To a certain extent,media integration has dispelled the mainstream ideology,differentiated the discourse power of ideological and political education,and impacted the guiding role of ideological and political education.Higher vocational colleges need to innovate the path of network ideological and political education,and improve the pertinence and effectiveness of students'network ideological and political education by changing the concept of ideological and political education,promoting the rational division of labor and complementary advantages of new and traditional media,and strengthening the construction of teaching staff.