| 奥运信息传播内容与方式的研究 |
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| 引用本文： | 韩凤月,吴桂花.奥运信息传播内容与方式的研究[J].广州体育学院学报,2001,21(1):6-9. |
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| 作者姓名： | 韩凤月 吴桂花 |
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| 作者单位： | 1. 广州体育学院体理教研究,广东,广州,510075
2. 天津市城乡经济学校体育组,天津,300380 |
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| 摘 要： | 为了更好地提高传播效果，充分发挥大众传播在申办和承办奥运会过程中的社会功能，通过对广州市部分市民的调查访问，发现：民众对奥运常识知之甚少；对申奥内心期待值偏高；大众媒介的申奥宣传不够全面、客观，传播的内容、方式与受传的需求存在差距。根据大众传播的现状和申办成功后将面临的问题，提出相关的建议。
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| 关 键 词： | 奥运会 大众传播 大众媒介 受传者 |
| 文章编号： | 1007-323X(2001)01-0006-04 |
| 修稿时间： | 2001年1月3日 |
Research on Content and Means of Information Spread in the Olympic Games |
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| HAN Feng_yue ,WU Gui_hua.Research on Content and Means of Information Spread in the Olympic Games[J].Journal of Guangzhou Physical Education Institute,2001,21(1):6-9. |
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| Authors: | HAN Feng_yue WU Gui_hua |
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| Affiliation: | HAN Feng_yue 1,WU Gui_hua 2 |
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| Abstract: | On the purpose of improving the effect of propagation and utilizing the social functions of mass media well during applying for and undertaking the Olympic Games,we investigated a part of citizens of Guangzhou It found that mass knew very little about the common knowledge about The Olympic Games,but had a high value of expectation and it was not all_round or objective for mass media to propagate the application for the Olympic Games and its contents and means was not able to satisfy the mass requirements very much The paper gave some advice on the basis of the present situation and the problem should be confronted when we have a success application for The Olympic Games |
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| Keywords: | the Olympic Games mass propagation mass media taker |
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