论主客场联赛制给竞赛市场带来的活力——以'96～'97全国男子篮球甲级联赛为例

通过实行主客场联赛来开发体育竞赛市场是体育产业化改革中的一个重要组成部分,它的重要性就在于竞赛是体育的核心,而赛制则是体育竞赛的核心。本文以中国男子篮球甲级联赛为例,通过资料分析、实地采访、亲临赛场,归纳总结了一个循环模式图,用以展示和说明主客场联赛制是如何给体育竞赛市场带来活力的;同时也提出了实行主客场制给体育竞技水平带来的一些弊端以及解决的方法和建议。最后得出这样的结论:只有将体育与经济紧密相联,才能给体育事业以活力,这是一条新思路,也是一条在社会主义市场经济条件下发展体育的必由之路。

HOMELAND-AWAY SYSTEM STIMULATING ATHLETIC MARKET.

One of the important parts of the sports commercialized reform is to develop the market of the athletic contest by executing the home-and-away system, since the competition is the key to sports, while the competitive system is the key to contests. Taking the 1996 - 1997 China Men's League A Basketball as an example, by the means of analyzing materials, interviewing key figures and experiencing on the spot, the author worker out a circulating pattern to explain how the home-and-away system can stimulate the market of athletic contests. At the same time, he also mentioned some negative effects which the system brings about and put forward some suggestions to solve the problems.At last, the author conduded that only if we connect sports with the market closely, can sports be energized and expedited. This is a new thinking and the only way to develop sports under the condition of the socialist market economy.