| 成品油营销渠道创新研究 |
| |
| 引用本文： | 于忠国,张毓勤,等.成品油营销渠道创新研究[J].石油化工管理干部学院学报,2002(4):24-28. |
| |
| 作者姓名： | 于忠国 张毓勤 等 |
| |
| 作者单位： | 中国石化集团公司第二期决策高级管理人才培训班
(于忠国,张毓勤,任士宪),中国石化集团公司第二期决策高级管理人才培训班(薛良达) |
| |
| 摘 要： | 运用营销理论,探讨成品油营销渠道中流转环节的创新,交易方式的创新,营销渠道的环境创新。提出创新营销渠道的组织构架应把握的四个方面,即:减少机构设置和管理层次,提高运营效率;有效地压缩管理环节和距离;遵循“合理流向”的原则设置组织机构;提高管理效率,创造更大地经济效益。
|
| 关 键 词： | 成品油 营销渠道 创新 原则 |
Study of Innovation of Marketing Channel of Finished Oil |
| |
| Yu Zhongguo,Zhang Yiqin,Ren Shixian,Xue Liangda.Study of Innovation of Marketing Channel of Finished Oil[J].JOurnal of Sinopec Management Institute,2002(4):24-28. |
| |
| Authors: | Yu Zhongguo Zhang Yiqin Ren Shixian Xue Liangda |
| |
| Abstract: | With marketing theory,probed into innovation of passing links, trade modes, environments in marketing channels of finished oil. Put forward organizational frame innovating marketing channel should pay enough attention to the following four respects: reduce organizational departments and simplify administrative levels, increase running efficiency; effectively compress administrative links and distance; formulate organizational structure according to "reasonable flowing"; improve administration efficiency, to create greater benefits. |
| |
| Keywords: | finished oil marketing channel innovation principle |
| 本文献已被 CNKI 维普 等数据库收录！ |
|
