梅州民俗旅游资源及其开发

从六大方面分析梅州民俗旅游资源的“客”性，指出其目前开发经营中存在的管理粗放、重点不显等问题。据此，结合山区经济现实，提出了应结合历史文化名城建设，塑造梅州“世界客都新形象；遵循流动表演－－定点展示－－建村观赏次序开发等进一步开发利用梅州民俗旅游资源的措施。

FOLK CUSTOM TOURISM RESOURCES OF MEIZHOU AND THEIR EXLOITATION

Meizhou, situated in the northeast part of Guangdong Province, is a mountainous area bordering on Jiangxi and Fujian provinces. As one of the historical cultulal cities in China and the famous centre of the Hakkas in the world, Meizhou is rich in folk custom tourism resources, such as notable Hakka custom,famous Dongjiang dishes, deep-feeling Hakka folk song, and the special architecture-Round Dragon castle, etc. However, the folk custom tourism resources in Meizhou have not been exploited effectivelly. One of tile main problems is lack of systematic and intensive management. Some suggestions for further exploiting folk custom resources of Meizhou are put foreward: 1) A new image of the capital of hakkas in the world shauld be established with the constraction of historical cultural city; 2) A series of important folk custom spots should be repaired and protected; 3) Distinctive Makka style should be stressed in mobile performance and village construction; 4) The theoretical study of the folk custom should be enhanced and a regional development plan for tourism should be made coordinativelly.