旅游产业与文化产业联动发展的战略思考

伴随着经济结构的调整和消费需求的改变,产业联动发展的趋势愈加明显。旅游产业与文化产业联动发展具有天然的耦合性和共同的现实需求基础,符合产业融合发展的趋势,具有明显的潜力和优势。两大产业部门应当从区位、经济、社会、行政和人力等影响因素着手,遵循市场主导、互动性、优势主导、创新性、效益统一、纵横一体化和可持续发展等原则,通过编制产业发展规划、培育产业集群、构建新型产业链、创新产品开发和产业发展模式、实施品牌化和人才培养战略等对策来推动两大产业的互动合作,以加快推进旅游产业与文化产业的联动发展。

Strategic Thinking over Tourism Industry and Cultural Industry Linkage Development

With the economic structure adjustment and the consumer demand change,the industrial linkage development tendency is even more obvious.The linkage development of the tourism industry and the cultural industry has obvious potential and superiority,such as the natural coupling,the common realistic demand foundation,and conformance to the industrial fusion development tendency.The development of these two industries should start with influencing factors such as economy,society,administration,human resources and follow the principles such as the market leadership,interactive,the superiority leadership,the innovation,the benefit unification,the vertically and horizontally and the sustainable development.In order to impel the cooperation between the two industries,development countermeasures containing industrial development plans,industry cluster cultivation,new industrial chain contruction,products innovation and industrial development patterns,industrial branding implement and personnel training strategy as well as organizational structure should be used to improve the linkage development of tourism and cultural industries.