Internet给科技期刊带来的机遇

综合性文艺期刊的发行数量远远高于综合性科技期刊的发行数量,这几乎成为一种思维定势。本文借用物理学“特征频率”概念从生理学的角度剖析其奥秘,及其对科技期刊扩大发行量的借鉴,用一个实例指出internet为科技期刊扩大发行量提供了无限纵深的理论上的发展空间,因为internet突破了传统信息传播的时空束缚,internet正在加速形成“通吃”社会形态,及科技期刊的特质。同时从信息不对称角度分析了传统出版业(纸介质)在internet时代的一些变化。

THE OPPORTUNITY FOR SCIENTIFIC JOURNALS PROVIDED BY INTERNET

The issued copies of comprehensive literature and art journals are far more than those of scientific journals, and this fact almost leads to a thinking habit in the field of editoring and publishing. Under the influence of this thinking habit, it seems that the issued copies for scientific journals can never compete those of comprehensive literature and art journals. This paper, first, tries to explore the above mystery using the "Charac-teristic frequercy" in physics, with the aim at making use of the experience in comprehensive literature and art journals for scientific journals. Then, after analysising the uniqueness of scientific journals, this paper reaches a conclusion that, in internet environment, the above mystery can be broken. The conclusion is that Internet provides theoretically unlimited developing space for scientific journals to expand issue copies, which is also demonstrated by an example. And the conclusion is based on the following three as-pects: Firstly, Internet breaks the traditional time-space barriers for massive information spread; Secondly, Internet is accelerating the formation of all-winning social form in terms of social wealth distribution; Thirdly, Internet has caused some dramatic changes in traditional publishing characterized mainly by paper medium, and these changes are analyzed from the viewpoint of information asymmetry which can be roughly divided into two aspects - horizontal information asymmetry and vertical information asymmetry.