| 论广东陶瓷专业镇中小企业工业设计创新发展现状与竞争策略 |
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| 引用本文： | 汤重熹.论广东陶瓷专业镇中小企业工业设计创新发展现状与竞争策略[J].中国陶瓷工业,2005,12(6):39-43. |
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| 作者姓名： | 汤重熹 |
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| 作者单位： | 广州大学艺术设计学院,广州大学工业设计研究所 |
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| 摘 要： | 本文通过对广东陶瓷专业镇中小企业工业设计观念模糊的现状与缺乏设计创新能力的困境分析，得出漠视观念变革．必定延缓陶瓷核心技术研发进程，开发设计能力缺乏，必定成为制约陶瓷企业发展瓶颈的结论。指出加强建陶中小企业陶瓷产品的市场竞争力的必由之路是产品设计创新。
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| 关 键 词： | 专业镇 建陶中小企业 工业设计 创新策略 |
| 文章编号： | 1006-2874（2005）06-0039-05 |
| 收稿时间： | 2005-06-25 |
| 修稿时间： | 2005年6月25日 |
CREATIVE PRACTICE AND COMPETITIVE STRATEGIES IN INDUSTRIAL DESIGN OF MEDIUM AND SMALL-SIZED ENTERPRISES IN SPECIALIZED GUANGDONG CERAMIC TOWNS |
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| Tang Chongxi.CREATIVE PRACTICE AND COMPETITIVE STRATEGIES IN INDUSTRIAL DESIGN OF MEDIUM AND SMALL-SIZED ENTERPRISES IN SPECIALIZED GUANGDONG CERAMIC TOWNS[J].China Ceramic Industry,2005,12(6):39-43. |
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| Authors: | Tang Chongxi |
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| Abstract: | This paper describes the vagueness in the knowledge of industrial design and deficiency in creative design ability that trouble medium and small-sized enterprises in specialized Guangdong ceramic towns, concluding that the disregard of innovative concepts will hold up the developing progression of critical ceramic technology and the deficiency in design ability will become a bottleneck in the growth of ceramic enterprises. It is pointed out that innovative efforts in industrial design is the ticket to more competitive constructive ceramic products in market. |
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| Keywords: | specialized town constructive ceramics industrial design innovative strategy |
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