红色旅游地资源的网络空间多维生产模式研究——基于沙家浜的数字田野实证

研究以苏州沙家浜红色旅游风景区为案例地,以数字田野调查为基础,剖析了红色旅游地资源的网络空间生产中“人—地”关系转变为“人—网—地”关系的过程,探索了红色旅游地资源的网络空间的多维生产模式特征。结论指出：（1）红色旅游资源网络空间打破了传统时空界限,单向的红色价值观传递转变为主客价值共创,体现了红色精神民主化生产过程;（2）红色网络流动性空间需面对红色教育、娱乐和审美等价值的多元性,空间多维主体以“遥在场”的方式产生了新的主客网络地缘争夺,即网络话语权的争夺;（3）传统游客转变为红色资源网络空间的消费者、参与者与生产者,去中心化特征明显,红色网络空间通过超文本表征和非计划互动得以建构,要求红色目的地官方在网络供给侧掌握更高水平的治理能力;（4）红色旅游官方主体尝试使用流行元素融入网络实践,但也展示出泛娱乐化的趋向,需在红色网络空间的多维精神建构中合理整合多元价值,促进集体情感的深度内化。

Multi-dimensional production mode of the red tourism destination resource cyberspace： Digital field research based on Shajiabang

Taking Shajiabang red tourism scenic spot in Suzhou as a case study and based on digital field survey, this paper analyzes the process of the transformation of tourism "man-land" relationship into "man-network-land" relationship in the cyberspace production of red tourism resource, and puts forward the multi-dimensional production and spiritual reconstruction model of the cyberspace of red tourism destination resource. The conclusions are as follows: (1) The red tourism cyberspace breaks the traditional time-space boundary and provides a freer public sphere for public emotions such as patriotism. The one-way value transmission is transformed into the co-creation of subjective and objective values, which is the process of empowering tourists and democratic production of red spirit. (2) The open cyberspace deconstructs the traditional red tourism space. In the face of the diversity of education, entertainment and aesthetic value, there is a new host-guest network geopolitical competition, that is, the right of network discourse. (3) The official of red tourism destination, as the manager of cyberspace, shoulders the responsibility of control in ideological communication. Due to the transformation of traditional tourists into consumers, participants and producers of cyberspace, the decentralization of cyberspace production is obvious, which requires the official subject of destination to master a higher level of cyberspace governance ability. (4) In the contemporary context, the official subject of red tourism cyberspace tries to integrate into the network practice by using popular elements, characterized by a trend of pan entertainment.