| 服装的市场定位 |
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| 引用本文： | 尚军,王虹.服装的市场定位[J].湖南工业大学学报,2004,18(1). |
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| 作者姓名： | 尚军 王虹 |
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| 作者单位： | 1. 株洲工学院,包装设计艺术学院,湖南,株洲,412008
2. 中孚国际集团有限公司,天津,300070 |
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| 摘 要： | 服装的市场定位必须以市场的调查为先导,以调查研究所取得的符合商家自我意向的资料为依据进行分析和预测,为正确制定生产和营销策略提供市场的导向标准,使商家更积极地顺应市场的消费需求,更好地实现其社会价值.
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| 关 键 词： | 服装 市场定位 分析 预测 |
Market Orientation of Apparel |
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| SHANG Jun,WANG Hong.Market Orientation of Apparel[J].Journal of Hnnnan University of Technology,2004,18(1). |
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| Authors: | SHANG Jun WANG Hong |
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| Affiliation: | SHANG Jun~1,WANG Hong~2 |
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| Abstract: | The market orientation of apparel must be analysed and forecasted,which is guided by the market investigation,and complied with the information that is in accordance with dealers'own will,and received by investigation and research.so that we can provide the market guidance standard to make production and marketing strategies properly,make the dealers respond to consumers' demands more actively and realize a better social value. |
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| Keywords: | apparelmarket orientation analysis forecast |
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