电子商务网站体验营销研究

随着网络时代的到来,网络消费已成为人们主要消费方式之一。从电子商务网站开展体验营销入手,分析了体验营销与传统营销的区别,针对体验营销的不同阶段进行分析,得出影响网站开展体验营销的5种因素,从而制定出网站开展体验营销策略,为电子商务企业更好的开展体验营销提供方向和思路。

Study on experience marketing in E-commerce website

With the emerging of the network era,network consumption has become one of main forms of consumption.The paper starts with marketing experience from e-commerce website,and analyzes the difference between experience marketing and traditional marketing and according to the analysis of four stages of experince marketing,five factors which affact the experience marketing in website are obtained in order to make the strategy and provide the direction and ideas for developing experience marketing in e-commerce en...