新业务环境挑战下短信业务感知提升方案研究

随着移动互联网的飞速发展，越来越多的新兴消息传送类业务如雨后春笋般出现，这些新业务对传统的短信业务产生了巨大冲击。目前，国内乃至全球的短信业务都出现了增速下降甚至业务量下滑的情况，为了应对新业务的挑战，增强短信用户粘性，提升短信业务感知和业务使用量，本文基于2个方面提出一些提升短信用户使用体验和感知的方法，一是针对特定用户提供主动提醒业务的短信关怀业务，二是为简化短信业务操作难度而提出的短号短信业务。

Research on How to Improve SMS Under the New Environment

With the rapid development of mobile Internet, there are more and more new message services which put a huge strain on traditional short message service. In this paper, two sets of solutions were proposed aiming at improve the SMS customer service. The first solution is SMS care service for specific customers, the other one is simplistic SMS which can use shorter phone number to send and receive short messages.