| 西安邮电学院市场营销专业建设特色和优势分析 |
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| 引用本文： | 欧晓华,张鸿,王慧.西安邮电学院市场营销专业建设特色和优势分析[J].西安邮电学院学报,2008,13(2):123-127. |
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| 作者姓名： | 欧晓华 张鸿 王慧 |
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| 作者单位： | 西安邮电学院,经济与贸易系,陕西,西安710061 |
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| 摘 要： | 围绕西安邮电学院的特色专业—市场营销专业的建设情况进行分析,提出了市场营销专业规划和定位,分析了市场营销专业的特色和优势,市场营销专业的师资队伍情况,特别是对青年教师的培养方案着重进行了阐述;提出市场营销专业课程体系改革的思路,指出了课程体系改革的成效及采取的措施;总结了市场营销专业的教学效果。
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| 关 键 词： | 市场营销 专业建设 课程体系 师资队伍 |
| 文章编号： | 1007-3264(2008)02-0123-05 |
| 修稿时间： | 2007年9月10日 |
Analysis on the feature and advantage of marketing specialty at Xi'an University of Post and Telecommunications |
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| OU Xiao-hua,ZHANG Hong,WANG Hui.Analysis on the feature and advantage of marketing specialty at Xi''''an University of Post and Telecommunications[J].Journal of Xi'an Institute of Posts and Telecommunications,2008,13(2):123-127. |
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| Authors: | OU Xiao-hua ZHANG Hong WANG Hui |
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| Affiliation: | (Department of Economics and Trade, Xi＇an University of Post and Teleeommunlcations, Xi＇an 710061, China) |
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| Abstract: | This paper focuses on the characteristics of the construction status of Marketing professional of Xi'an University of Posts and Telecommunications.Proposed a marketing professional planning and positioning,marketing of professional characteristics and advantages;Marketing professional teaching staff,in particular the training of young teachers is discussed;Then proposed marketing professional courses reform of the system,and presented the achievements and measures of course reform;Finally concluded the marketing professional teaching effectiveness. |
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| Keywords: | marketing professional building curriculum system professional teaching staff |
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