| 武汉市高校体育赛事赞助市场现状分析 |
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| 引用本文： | 王义平.武汉市高校体育赛事赞助市场现状分析[J].武汉纺织工学院学报,2012(5):20-22. |
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| 作者姓名： | 王义平 |
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| 作者单位： | 湖北经济学院体育系,湖北武汉430205 |
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| 摘 要： | 随着高校体育赛事赞助市场的兴起和发展,越来越多的高校开始把体育赛事赞助作为解决高校体育赛事活动经费短缺问题的途径。武汉市高校体育赛事表现出获得赞助项目少、赞助商类型单一以及市场缺乏监管的现状。通过对其现象进行分析,武汉市高校应从赞助市场的开发、改革市场运作模式和建立监管机制等三个方面着手解决高校赞助市场的问题。
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| 关 键 词： | 高校 体育赛事 赞助市场 |
Analyses On Summarize of Sports Matches Sponsor Market of Universities in Wuhan City |
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| Authors: | WANG Yi-ping |
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| Affiliation: | WANG Yi-ping(School of Physical Education,Hubei University of Economics,Wuhan Hubei 430205,China) |
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| Abstract: | As college sports sponsorship in the rising and development of the market,more and more colleges and universities began to make sports sponsorship as the solution university sports activity funds shortage approach.Wuhan university sports events show get sponsorship program,sponsors a single type of less and market situation of lack of supervision.Through the analysis of the phenomenon,universities in Wuhan should sponsor market development,reform the market operation pattern,and establish regulatory mechanism for three aspects to solve the problem of the sponsor market. |
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| Keywords: | Universities Sports Matches Sponsor Market |
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