论视觉语言表达的简洁性

设计是一种思考事物和看待客观世界的方式。笔者基于对视觉语言的概念和基本元素的理解,提倡从对事物本质的分析和把握入手,以特征化的视觉语言加以表述,准确地把信息内容翻译成可视的图像。如此,才能使信息更加有效、迅速、准确地传达——而这也正是设计的根本目的之所在。

The Simplicity of Visual Expression

Design is a way of considering how things are connected mutually and how the world is observed.Based on the understanding of concept and elements of visual language,the author points out that to interpret the interrelated information into visual image accurately with the characteristic visual symbols,we need to start from the analysis and the comprehension of things’nature,understanding the latent nature thoroughly.Thus,we can communicate the information more accurately,rapidly and effectively,which is the radical purpose of design.