| 浅析篮球运动娱乐化 |
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| 引用本文： | 张雪莲,施大伟.浅析篮球运动娱乐化[J].体育科技文献通报,2012,20(11):89+123-89,123. |
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| 作者姓名： | 张雪莲 施大伟 |
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| 作者单位： | 中国民航大学体育部,天津,300300 |
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| 摘 要： | 本文简要阐述篮球运动娱乐化的表现形式，着重分析篮球运动娱乐化产生的社会文化因素，认为体育的产业化是篮球运动娱乐化的原动力，体育的娱乐功能是篮球运动娱乐化产生的基础，大众心理需求为篮球运动娱乐化提供了强大的市场。
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| 关 键 词： | 篮球运动 娱乐化 表现形式 |
Analysis on Basketball Sports Entertainment |
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| ZHANG Xue-lian,SHI Da-wei.Analysis on Basketball Sports Entertainment[J].Bulletin of Sport Science & Technology,2012,20(11):89+123-89,123. |
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| Authors: | ZHANG Xue-lian SHI Da-wei |
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| Affiliation: | Department of Physical Education,Civil Aviation University of China,Tianjin 300300,China. |
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| Abstract: | This paper explains the basketball sports entertainment, focuses on the analysis of basketball sports en-tertainment to produce social cultural factors, considers that the sports industrialization is the motive power of bas-ketball sports entertainment, sports entertainment is the foundation of basketball entertainment, and mass psycho - logy demand for basketball entertainment provides a powerful market. |
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| Keywords: | basketball sport entertainment form expression |
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