欠发达地区城市营销规划及行动计划研究——以贵港市战略营销规划为例

市场经济下，竞争是时代的主题。随着交通及通讯技术的发展，资源与人的流动性不断加强，各城市都面临着发展机会与资源的竞争，作为城市应对竞争的策略与行动，城市营销力图通过展示城市优秀的形象和特色，一方面提高城市知名度与美誉度，打造城市品牌，另一方面能够广泛吸引社会资源，吸引更多的企业、人才、游客，为城市的良性发展取得更多机会。本文作者结合广西贵港的城市营销实践，从战略分析、目标构建、实施监控等方面分析了城市战略营销的方法及组织，并针对欠发达地区的特点，研究了城市行动计划的组织与安排、

City Promotion Planning and Action Plans in Under-developed Regions： A Case Study of Guigang

Competition is the theme in times of market economy. With the development of transport and communication technology, the mobiliW of resources and human continues to strengthen. Cities are faced with opportunities and competitions for resources. As the police and action ofa ciW dealing with competition, city marketing tries to demonstrate excellent imnage and character of the city , on the one hand to improve the urban awareness and reputation, to build the ciW brand, on the other hand to attract a wide range of social resources to attract more business, talent visitors, to get more opportunities for healthy development of the city. The author combines Guigang city marketing practices, analyzes the city＇s strategic marketing methods and organization from strategic analysis, target build, implementation monitoring, and research organizations and arrangements of the urban action plan for the less developed regions of the characteristics.