当前企业“价格大战”原因及对策的分析

当前经济运行中一个值得关注的突出问题，即市场“价格大战”日趋严重。但是，企业降价并非根本解决企业销售的市场问题，而应认真分析“价格大战”的原因，并科学地按照马克思的价值规律办事，从价值的“质”与“量”的规定性入手，提高企业的整体实力，引导竞争的发展。

Analysing Causes and Countermeasures of Price War among Enterprises at Present

Price war in the market becomes serious day by day is a prominent problem merits attention in the operation of ecomomy at present. The problem of marketing for the enterprises cannot be radically solved by cutting price. We must conscientiously analyse the causes of price war, and strictly observe Marxist law of price in handling business affairs. Starting from definite property of the nature and the magnitude of value, we must promote the actual strength of enterprises as a whole, and must give guidance to the development of competition.