在金融危机下中国汽车行业营销新策略

中国汽车产业已进入了充分竞争阶段。单一的营销竞争模式很难再承担起品牌生存与发展的重任。在金融危机下，国内汽车企业为了应对各方面挑战，营销策略也在不断推陈出新。品牌联合营销，有利于实现资源共享，共担共赢；影视植入营销已成了汽车厂商推广产品的良方；体验式营销有助于消费者理性的选择最适合自己的产品，从而促进成交。“汽车超市”模式被誉为继“4S专卖店模式”之后的一次渠道革命。

New Marketing Strategies for Chinese Automobile Industry in the Condition of Financial Crisis

Chinese automobile industry has entered the stage of intensive competitions and therefore the mode of the single marketing can not fulfill the significant tasks of brand survival and development. Due to the financial crisis, the domestic automobile enterprises have continued to get rid of the outdated cars and bring forth the fresh ones so as to respond to challenges in all directions. The joint marketing of brands will facilitate the resource sharing and resume risks and achieve a win-win situation. The ma...