| 哈尔滨世界大学生冬季运动会文艺活动市场化运作思考 |
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| 引用本文： | 董永康.哈尔滨世界大学生冬季运动会文艺活动市场化运作思考[J].冰雪运动,2007,29(3):5-7. |
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| 作者姓名： | 董永康 |
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| 作者单位： | 黑龙江科技学院,体育教研部,黑龙江,哈尔滨,150027 |
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| 摘 要： | 运用文献研究方法对大型体育赛事文艺活动的政治功能,文化宣传功能与经济效益功能进行了分析,针对大冬会文艺活动市场化运作的问题提出了"政府支持、市场运作、企业投资"运行模式。
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| 关 键 词： | 大冬会 文艺活动 市场化运作 运营管理 职能转换 中介服务 |
| 文章编号： | 1002-3488（2007）03-0005-03 |
| 修稿时间： | 2007-04-01 |
My Thoughts on the Marketization Running of Cultural Activities in Harbin 2009 World University Winter Games |
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| DONG Yong-kang.My Thoughts on the Marketization Running of Cultural Activities in Harbin 2009 World University Winter Games[J].China Winter Sports,2007,29(3):5-7. |
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| Authors: | DONG Yong-kang |
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| Affiliation: | Physical Education Department of Heilongjiang Institute of Science and Technology, Harbin 150027, China |
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| Abstract: | The article analyzes the polity function,propaganda function and economy function of cultural activities in large-scale sports events with the method of documentary investigation. it suggests a running mode "government support, market run and corporation invest" for the marketization running problem of cultural activities in Harbin 2009 world university winter games. |
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| Keywords: | the word university games cultural activities marketization running service management transformation of function agency serviceInfluence of the 2009 World University Winter Games on Improving |
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